Guest speaker
Business strategist
The Scale Up Method
Leadership mentor
Guest speaker
When you're fully booked but the goalposts keep moving, the advice to raise your prices, post more, and push harder isn't going to do what you need it to. Something needs to change: it's time to stop running your business, and start leading it.
this is the scale up method
Where scalable strategy meets seamless operations and grounded leadership.
it's time to feel like the real deal.
Business growth strategist for beauty & wellness founders
Helping ambitious founders to:
Build a business that runs without you in every chair
Grow revenue without adding more hours
Lead a team instead of babysitting one
Make decisions like the owner, not the technician
Most founders in this industry scale by doing more. That's how you end up fully booked and still broke. The Scale Up Method fixes the business underneath you first — systems, team, leadership — so growth doesn't cost you your life.
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What I actually do
Scalable strategy
Offer suite
Pricing
Retention
Elevated operations
Systems
Processes
Client journey
Grounded leadership
Team
Hiring
Delegation
Decisions
Meet your new strategic brain
Meet your new strategic brain
Meet your new strategic brain
It's time to scale this business while you log off and live.
Selling more ≠ success
But you already know that. You got here by juggling every role, chasing every lead, filling every gap — until you hit the ceiling every booked-and-busy founder eventually meets. You're income-trapped, stretched thin, doing the job of five people. Deep down, you know that model won't scale.
I'm here to refine what actually works and remove what doesn't. Together, we'll sharpen your vision and solidify the foundations that move you out of execution mode and into true leadership.
Scale your legacy business + log off and live.
Apply for 1:1 support
Work with me
The Scale Up Partnership
A 6-month strategic partnership for overwhelmed, overworked founders earning 6 figures+
1:1 consultancy including quarterly VIP days, monthly strategy sessions, and day-to-day access to me in your back pocket.
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The VIP Day
The ultimate full-day business overhaul, bespoke to exactly where you and your business are right now
One focused day, in person or virtual, dedicated entirely to your business — pinpointing exactly where time, money, and energy are leaking, then building the fix together, with a clear plan you can run with the moment we're done.
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The Leadership Container
An ongoing monthly container for founders ready to lead
Bi-weekly calls, quarterly vision sessions, and practical frameworks to reclaim your time and scale with calm, spacious leadership.
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Clients I've worked with
Boutique Reformer Studios / Cult Skincare Brands
Wellness Tech Founders / Beauty Clinic Owners / Aestheticians
Salon Group Operators / Spa Directors / Lash Studios
Hair & Extension Brands / Nail Ateliers / Brow Artists
Med-Spa Owners / Fragrance Founders
For beauty & wellness founders ready to lead
I'm Grace — a business growth strategist for beauty and wellness founders. I've spent the last decade helping six- and seven-figure founders get out of the day-to-day and back in control of their business. My job isn't to hand you more advice. It's to rebuild what's actually running underneath you, so it works with or without you in the room.
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Grace Ellery
2X
average revenue growth within 12 months
40%
fewer hours worked, on average, within 6 months
6-fig+
founders in every current cohort
“Best quarter ever. Highest cash month. Multi-six figure year. Working 40% less. Revenue growing over 49% year on year.”
Grace is the strategic brain and breath of fresh air every founder needs in their corner.
Maya Reid, founder — Studio Reform
Keynotes & workshops
Talks and workshops on sustainable growth and leadership, designed to bring about real, systemic change. Delivered in person or virtually for your team, your event, or your industry.
Let's workshop it
This is how you log off & live
This is how you log off & live
This is how you log off & live
Real results
“Grace took all my concerns, goals, and ambitions and turned them into a plan I could actually run. Within six months I had a team I trust and my first proper holiday in four years.”
Sofia Marsh
Founder, Marsh Skin Studio
“Working with Grace is like having a second brain on the business. Revenue is up 49% year on year and I work two fewer days a week than I did before.”
Elena Brooke
Clinic owner, Brooke Aesthetics
“Everyone needs a Grace in their corner. She rebuilt our offer suite, restructured the team, and the whole business finally feels like it belongs to me again.”
Priya Chandra
Director, Glow Wellness Group
“I came to Grace fully booked and completely burnt out. She found the leaks, fixed the pricing, and built a schedule that gave me my evenings back — without losing a penny.”
Hannah Ives
Founder, Ives Hair Collective