The oak desk with notebooks, a mug and dried flowers against a plain wall.

Ways to work together

Doing the work got you here. Leading the business is what takes you further.

Doing the work got you here. Leading the business is what takes you further.

Doing the work got you here. Leading the business is what takes you further.

Three ways to work with me — strategy, systems and leadership for beauty and wellness founders who are ready to scale without burning out.

You built this business by being the one who does everything. That's exactly what's capping it now.

You built this business by being the one who does everything. That's exactly what's capping it now.

You're fully booked and the revenue has flatlined — because there are only so many hours you can personally sell.

You're fully booked and the revenue has flatlined — because there are only so many hours you can personally sell.

Everyone tells you to raise your prices, but you know the problem sits deeper than the price list.

Everyone tells you to raise your prices, but you know the problem sits deeper than the price list.

You've built something people genuinely want, and you still can't take a week off without it wobbling — and a quiet voice keeps asking whether this is really it.

You've built something people genuinely want, and you still can't take a week off without it wobbling — and a quiet voice keeps asking whether this is really it.

Scale without burning out

Scale without burning out

Scale without burning out

It can be better than this. In fact it should be — that’s the floor, not the ceiling, and you’ve been living below it for a while now.

Imagine the business running a full week without you in it — no weekend catch-ups, no 2am inbox, no decision that only you can make.

Imagine the business running a full week without you in it — no weekend catch-ups, no 2am inbox, no decision that only you can make.

Imagine spending your hours on the work you're actually best at, inside the business or outside it.

Imagine spending your hours on the work you're actually best at, inside the business or outside it.

Imagine profit and peace in the same quarter, with nothing traded away to get them.

Imagine profit and peace in the same quarter, with nothing traded away to get them.

There are three ways to work with me.

One day, six months, or ongoing — the same strategic brain at three different depths. Pick the one that matches where the business actually is now, not where you wish it already was.

Book a discovery call

Real results

"Grace took all my concerns, goals and ambitions and turned them into a plan I could actually run. Within six months I had a team I trust, revenue up 62%, and my first proper holiday in four years."

"Grace took all my concerns, goals and ambitions and turned them into a plan I could actually run. Within six months I had a team I trust, revenue up 62%, and my first proper holiday in four years."

Sofia Marsh

Sofia Marsh

Founder, Marsh Skin Studio

Founder, Marsh Skin Studio

"Working with Grace is like having a second brain on the business. Revenue is up 49% year on year and I work two fewer days a week than I did before."

"Working with Grace is like having a second brain on the business. Revenue is up 49% year on year and I work two fewer days a week than I did before."

Elena Brooke

Elena Brooke

Clinic owner, Brooke Aesthetics

Clinic owner, Brooke Aesthetics

"Everyone needs a Grace in their corner. She rebuilt our offer suite, restructured the team, and the whole business finally feels like it belongs to me again."

"Everyone needs a Grace in their corner. She rebuilt our offer suite, restructured the team, and the whole business finally feels like it belongs to me again."

Priya Chandra

Priya Chandra

Director, Glow Wellness Group

Director, Glow Wellness Group

"I came to Grace fully booked and completely burnt out. She found the leaks, fixed the pricing, and built a schedule that gave me my evenings back — without losing a penny."

"I came to Grace fully booked and completely burnt out. She found the leaks, fixed the pricing, and built a schedule that gave me my evenings back — without losing a penny."

Hannah Ives

Hannah Ives

Founder, Ives Hair Collective

Founder, Ives Hair Collective

One intensive day

One intensive day

The Intensive

The Intensive

One day, one problem, finished. We take the decision that has been stuck for months — pricing, offer structure, team design, or the growth plan itself — and you leave with it resolved and written down.

One day, one problem, finished. We take the decision that has been stuck for months — pricing, offer structure, team design, or the growth plan itself — and you leave with it resolved and written down.

£1,800

A pre-work audit

A pre-work audit

Before we meet I go through your numbers, your offers and your calendar, so the day starts with answers rather than questions.

Before we meet I go through your numbers, your offers and your calendar, so the day starts with answers rather than questions.

A full day together

A full day together

Six hours, one room, one agenda. We work the problem properly instead of circling it in half-hour calls for a year.

Six hours, one room, one agenda. We work the problem properly instead of circling it in half-hour calls for a year.

A written plan

A written plan

You leave with the decisions made and the next ninety days mapped, so nothing depends on remembering what we said.

You leave with the decisions made and the next ninety days mapped, so nothing depends on remembering what we said.

Book the Intensive

Most popular

Six months, minimum

Six months, minimum

The Partnership

The Partnership

The one most founders actually need. Six months of strategy, systems and leadership work — we rebuild how the business runs and how you run it, then we stay long enough to make it stick.

The one most founders actually need. Six months of strategy, systems and leadership work — we rebuild how the business runs and how you run it, then we stay long enough to make it stick.

£1,200 / month

Monthly strategy sessions

Monthly strategy sessions

We meet properly every month to set the priorities, read the numbers honestly and decide what gets dropped.

We meet properly every month to set the priorities, read the numbers honestly and decide what gets dropped.

The systems behind it

The systems behind it

Pricing, offers, team structure and reporting — built once, written down, and handed to your team instead of living in your head.

Pricing, offers, team structure and reporting — built once, written down, and handed to your team instead of living in your head.

Me between sessions

Me between sessions

Voice notes and messages when a decision cannot wait. You are not sitting on something important for three weeks.

Voice notes and messages when a decision cannot wait. You are not sitting on something important for three weeks.

Apply for The Partnership

Ongoing membership

Ongoing membership

The Room

The Room

A small group of founders at roughly your altitude, meeting every month. For when you do not need a rebuild — you need people who understand the decisions you are actually making.

A small group of founders at roughly your altitude, meeting every month. For when you do not need a rebuild — you need people who understand the decisions you are actually making.

£395 / month

Monthly group sessions

Monthly group sessions

Twelve founders, one call a month, real numbers on the table. No audience and no performing.

Twelve founders, one call a month, real numbers on the table. No audience and no performing.

A working library

A working library

Every template, script and framework I use with private clients, kept current rather than filmed once and forgotten.

Every template, script and framework I use with private clients, kept current rather than filmed once and forgotten.

The group in between

The group in between

A private channel where questions get answered the same week you ask them, by people running businesses like yours.

A private channel where questions get answered the same week you ask them, by people running businesses like yours.

Join the waiting list

The Scale Up Method

Four phases, run in order.

What changes between the three ways of working together is the depth and the pace — never the sequence.

01

Ground

Revenue by offer

Margin by offer

Where your hours go

02

Strip

Underperforming offers

Wrong-fit clients

Processes nobody can explain

03

Build

Offer suite

Pricing that holds

Documented delivery

Roles and ownership

04

Lead

Operating rhythm

Decision rights

Twelve-month direction

Which phase you start in depends on the business. Most founders think they need Build. Most of them need Ground.

Getting started

How to work with me

Step one

Book a discovery call

Thirty minutes, no pitch. You tell me where the business actually is and I tell you honestly whether I am the right person for it.

Step two

Pick the depth

A day, six months, or ongoing. If none of the three fit, I will say so and point you somewhere better rather than sell you the nearest one.

Step three

Start the work

We begin with the audit, not with a kick-off call about kick-off calls. Most clients have their first decision made inside the first fortnight.

Portrait of Grace Ellery leaning on the arm of a sofa, smiling.

Who you would be working with

Who you would be working with

I have run the business you are running.

I have run the business you are running.

I spent nine years building and then selling a group of wellness studios, which is where I learned most of this the expensive way. I know what it feels like to be the busiest person in a business that has stopped growing, and I know which decisions actually move it.

I spent nine years building and then selling a group of wellness studios, which is where I learned most of this the expensive way. I know what it feels like to be the busiest person in a business that has stopped growing, and I know which decisions actually move it.

Since then I have worked with founders across beauty, wellness and aesthetics on the same problem: how to grow the thing without being consumed by it.

Since then I have worked with founders across beauty, wellness and aesthetics on the same problem: how to grow the thing without being consumed by it.

More about Grace

You already know the business needs to change. The only question is whether you keep doing it alone.

Book a discovery call and we will work out which of the three is right — or whether the answer is none of them.

Book a discovery call

Lead the business, don't run it

Lead the business, don't run it

Lead the business, don't run it

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